pewforum.org Press Room
November 29, 2011

WSJ: GOP hopes to keep 2012 edge in voter intensity

by Gerald F. Seib
The Wall Street Journal

In politics, there is support, and there is intensity of support. And heading into the 2012 election year, Republicans are ahead in the potentially crucial quest for intensity.

Support is simply an indicator of which candidate a voter prefers to win an election. Intensity is an indicator of how badly that voter wants the preferred outcome. It's a rough measure, but an important one, of how likely a voter is to actually show up on Election Day to cast a ballot.

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