Drivers approaching the Lincoln Tunnel this holiday season will be the targets of an atheist advertisement that its sponsors describe as a strike against Christmas.

A billboard sponsored by the American Atheists and posted in North Bergen, on the New Jersey side of the Lincoln Tunnel, reads: 'You KNOW it's a Myth. This season, celebrate REASON.' A billboard scheduled to be displayed near the New Jersey entrance to the tunnel until the end of the holidays shows a silhouetted manger scene with the message, “You KNOW it’s a Myth. This Season, Celebrate REASON.”

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