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May 24, 2011

NYT: A god is dead, but it’s business that may suffer most

by Jim Yardley
The New York Times

PUTTAPARTHI, India — His face adorns the yellow motorized rickshaws zipping down the streets. Billboards bear his simple motto, “Love All, Serve All.” His portrait hangs in almost every shop: a tiny man with a gravity-defying crown of curly hair regarded by millions of worldwide devotees as a god.

Sri Sathya Sai Baba, who declared himself a “living god” as a teenager and spent decades assembling a spiritual empire, permeates every corner of this small Indian city. He transformed it from a village of mud huts into a faith center with a private airport, a university, two major hospitals, rising condominium towers and a stadium — a legacy now forcing a question upon his followers: What happens when a god dies?

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