pewforum.org Religion News on the Web
December 27, 2011

NYT: Appealing to evangelicals, hopefuls pack religion into ads

by Jeremy W. Peters
The New York Times

DES MOINES — There is Rick Perry, a stained-glass window and a large illuminated cross over his right shoulder, looking more preacher than politician. An aerial shot of a soaring church steeple zooms into focus a few seconds later. Then — blink and you’ll miss it — a picture of Mr. Perry, the Texas governor, with his arm around Mike Huckabee flashes on the screen.

In more overt ways than ever, Republican candidates vying for support from Iowa caucusgoers are turning to religious language and imagery in their advertisements, seeking to appeal to the Christian conservative base that will play a pivotal role in determining the victor here.

Read the complete story(Some news sites require registration)