ROME—The day Catholic cardinals met to discuss “re-evangelizing” Western culture, the butterfly tattoo of showgirl Belen Rodriguez was the talk of Italy.

The tattoo’s location — the upper groin area — had everything to do with the excitement. That, and the fact that Belen, as everyone here calls her, flashed it during the annual Sanremo song festival, one of the most watched TV events in the country.

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