pewforum.org Religion News on the Web
July 04, 2012

AP: Pastors use social media to reach congregations

by Bo Emerson
The Associated Press

ATLANTA — Twitter gives the impression of being obsessed with mindless earthly trivia, from Justin Bieber's latest heartfelt tweet to his Beliebers to LeBron James' reflections on winning the NBA championship.

But Atlanta-based Twitter executive Claire Diaz-Ortiz learned something surprising from an examination of the most popular tweets: Spiritual tweets were whooping up on the mundane.

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