Strolling down the main shopping drag in this working-class Rio de Janeiro suburb, it's not the second-skin dresses in shocking pink spandex that catch the eye or even the strapless tops with strategically placed peekaboo paneling.

The newest look can instead be found in stores like Silca Evangelical Fashion, where the hot items are the demure, long-sleeved frocks with how-low-can-you-go hemlines and the polyester putty-colored potato sack dresses.

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