When 20-year-old Hind Sahli, a brown-skinned young woman with dark shoulder-length hair, was growing up in Casablanca, she used to watch television shows like America’s Next Top Model and daydream about being on a fashion runway. Sahli was appropriately tall and thin, but in Morocco, the beauty ideal is a voluptuous figure. She was mercilessly teased for her spare frame and would soothe her hurt feelings by sashaying around her living room.

Sahli, who is both Arab and Muslim, was also growing up in a culture where modeling bumps up against significant cultural taboos. As a matter of religion and tradition, female modesty is expected—not the kind of provocative and exhibitionist behavior the mainstream fashion industry rewards.