September 6, 2009
Catholic dioceses take to the airwaves to bring followers back to church
by Duke Helfand
Los Angeles Times
The Roman Catholic Diocese of Sacramento is home to nearly 1 million Catholics. On a typical Sunday, less than 137,000 can be found in church.
Now, using a strategy straight from the secular playbook, its leaders hope to lure back those who have drifted.
The diocese and nearly a dozen others across the country are preparing to air several thousand prime-time TV commercials in English and Spanish, inviting inactive Catholics to return to their religious roots.
In addition to Sacramento, dioceses in Chicago, Omaha, Providence, R.I., and four other cities will launch the "Catholics Come Home" advertising blitz during Advent, the period before Christmas.
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